PPS Staffers Branch Out as Fashion Models for J. Crew

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everal PPS staff members have been tapped by J. Crew as models and spokespeople for the clothing manufacturer's new line of Fair Trade Fabrics© action and leisure wear, made from the finest organically grown natural fabrics.

"It's sort of weird. I never envisioned myself as a fashion model."

Long recognized as a leading retailer of fine fashion for the nation's health conscious, environmentally considerate youth and their parents, J. Crew has taken the bold step of committing to purchase fabric produced solely from agro-sustainable weaving and fiber arts collectives and farms throughout Central and South America, who directly receive a portion of the profits in return.

So, how did they find out about PPS? "When we adopted the Fair Trade Fashion Policy, we needed to find a way to get our message across," explained J. Crew CEO and Chairman, Millard "Mickey" Drexler, "so we Googled a bunch of socially-engaged, community-oriented organizations and found out about Project for Public Spaces. Not only does their mission dovetail perfectly with ours, but they've got a great looking staff to boot. The camera just loves them!"


PPS staff model J. Crew's spring fashions.

"It's sort of weird." mused PPS Vice President Ethan Kent, "I never envisioned myself as a fashion model. I found the whole idea completely repulsive at first." However, in keeping with their principle that "Money is Not the Issue," the PPS team has decided to contribute 50% of the proceeds from their modeling contracts to fund start-up fiber collectives in Serbia and the Republic of Georgia, where the firm is involved in ongoing Placemaking and community revitalization efforts. Another 25% will be donated back to PPS so the firm can finish furnishing their new offices at 700 Broadway. "And the rest is going into 30-year treasuries and high yield securities!" declared Project Manager Juliette Michaelson. Because, as we all know, good looks – like natural fabrics – fade with time.